From starting out in the public sector handling corporate communications in environment-related topics, to building theme parks and running mega concerts – Wee Ling believes in telling a good story of people and brands that inspire hope, kindness, and growth, no matter which industry they are in.

While she lets her inner geek out developing strategies for tech, gaming and popular culture brands, Wee Ling enjoys breaking new ground and defies the convention of teams limited by practice areas. She remains focused on developing impactful and effective campaigns for B2C and B2B clients across industries, including corporate, entertainment, festivals, wellness to not-for-profits, bridging brands with ever-evolving audience interests.

Her clients range from global MNCs to Singapore-based SMEs and start-ups, with her work spanning mainly Singapore, SEA and the APAC regions. Wee Ling’s work has won industry-wide accolades on home ground and regionally, in the areas of Creative PR/Media relations, PR for NGOs, targeted community engagement, and Sports PR.

Wee Ling stays passionate about lending a voice to local causes and communities, and has developed numerous award-winning campaigns. From shining a spotlight on life lessons Nobel laureates can teach us, the behind-the-scenes work of social workers, to the passion in the gaming community – she’s happy to grab a cup of tea and explore ideas.

When she’s not on her laptop/phone, Wee Ling enjoys painting, good music, and chilling out with family and friends. She has an Honours Degree in Communication Studies, majoring in Electronic and Broadcast Media, from the Nanyang Technological University, Singapore.