The FIFA World Cup 2026 is now in full swing, and one of the hottest topics in town.
As one of the biggest international sporting events, headlines should be centered on participating teams. However, reports of visa complications, travel restrictions, and denials of entry involving fans, officials and tournament personnel have raised concerns about the World Cup’s accessibility and inclusivity.
In the article by Marketing-Interactive exploring the tournament’s reputational challenges, Associate Director Benjamin ‘Miyagi’ Lee spoke about the importance of proactive risk preparation for major global events. Drawing upon his experience, Ben cautioned organisations against attempting to mitigate a crisis only when it happens. Likening risk preparation to the purchase of insurance, he advised organisations to proactively identify potential reputational risks, implement mitigation measures and develop response plans well ahead of the event.
Link to article
About the Author
Benjamin “Mr Miyagi” Lee is Associate Director at APRW with over two decades of experience in strategic communications, content creation, and digital storytelling. He helps organisations develop compelling narratives that strengthen brand reputation and audience engagement.