Real estate developer Qingjian Realty (South Pacific) Group has appointed APRW for its upcoming project, jointly developed with Perennial Real Estate Holdings. Drawing on its communications expertise and experience in real estate publicity, APRW will provide strategic counsel on the branding and marketing strategies as well as drive publicity efforts for the upcoming launch.
Nestled in Bukit Timah, the freehold property known as former Goodluck Garden, is expected to launch in the second quarter of 2020. The account will be led by Ginny-Ann Oh, director at APRW. Oh said the agency has come a long way in achieving significant milestones with Qingjian Realty, and strives to bring greater prominence in its latest collaboration with Perennial Real Estate Holdings.
Qingjian Realty and APRW first partnered up in 2016, with the former being the agency’s first real estate client. Since then, APRW has bagged more property developers including property group Lendlease in 2017.