Singapore, 16 July 2026 – APRW marks its 30th anniversary this year, celebrating its work across government, education, healthcare, consumer, lifestyle, technology and community sectors, as well as its growing regional footprint through its Indonesia office and IPREX global network.
The milestone year was kickstarted with APRW hosting the annual global IPREX conference in Singapore in May 2026, bringing together agency leaders from around the world. The agency also hosted an Alumni Night with former and current colleagues, commemorating the agency’s journey and shared achievements.
Cho Pei Lin, Managing Director at APRW, described thirty years as not only a business milestone, but a people milestone. Looking ahead, she emphasised that effective communications is no longer just about visibility, and that organisations need trust, judgement, readiness, and to communicate with confidence under scrutiny.
Reflecting on the past three decades, the agency celebrated key milestones and campaigns delivered, as well as the expansion of Knowledge studio by APRW (APRW KnowS), its communication readiness and advisory arm. Ginny-Ann Oh, Director and Master Trainer, Knowledge Studio by APRW, highlights the importance of helping organisations prepare for questioning and scrutiny, sharing that APRW KnowS equips organisations with practical training that reflects the evolving communications landscape.
Beyond client work, the agency also continues to give back to the industry and wider community by supporting non-profit and community organisations through pro bono and low-bono communications work.
Link to article
About the Author
Cho Pei Lin is the Managing Director of APRW and a pioneer in introducing Litigation and Disputes PR to Singapore. She specialises in strategic communications, public affairs, litigation PR, crisis communications, and government relations, advising government agencies, multinational corporations, and non-profit organisations.