With over a decade of experience in strategic communications, Bijal works closely with organisations on brand positioning, reputation management and strategic media engagement across sectors including education, public sector, real estate, fintech and consumer lifestyle. She has developed and delivered robust communication strategies that align messaging with organisational objectives, strengthen stakeholder confidence and prepare spokespersons for moments of heightened visibility.

Since joining APRW in 2015, Bijal has worked with a broad portfolio of clients including NUS Enterprise, South East Community Development Council, Singapore Clinical Research Institute, Marine Parade-Braddell Heights Town Council, Early Childhood Development Agency, Julia Gabriel Education, OrangeTee, Nanyang Polytechnic, Singapore Polytechnic, Singapore Pools, Razer Fintech, National Health Innovation Centre, Bintan Resorts International, NTUC Club Downtown East and more. Her work spans corporate communications, media relations, campaign strategy, issues management and media training.

At Knowledge Studio, APRW’s media training arm, Bijal plays a key role in curating and facilitating media training and communication readiness programmes for both frontline teams and senior management. She develops training programmes centered on interview readiness, key message development and response structuring under questioning – strengthening participants’ ability to communicate with clarity and credibility under scrutiny. Her media training portfolio includes clients such as Panasonic APAC, The Singapore Children’s Society, NTUC LearningHub, Singapore Heart Foundation and more.

Bijal graduated with a double major in Marketing and Finance from Singapore Management University.