Singapore, 1 June 2022 – APRW Pte Ltd (APRW), one of Singapore’s earliest and largest integrated communications agencies, announced its successful appointment as the Public Relations agency for OrangeTee & Tie and Singapore Management University (SMU) Institute of Innovation and Entrepreneurship (IIE). The new appointments will be led under the strategic direction of Ms Ginny-Ann Oh and Ms Anu Gupta respectively, both Directors of APRW.
Joining the agency’s diverse portfolio of clientele is OrangeTee & Tie (OTT), a real estate agency and renowned pioneer in property technology. Its stable of tools boost their agents’ productivity and sales. APRW will be working with OTT on retainer and its main areas of work include focusing on media relations, support for marketing campaigns and driving the company’s growth.
Ms Ginny-Ann Oh, Director of APRW, who leads the account, said, “We have been working closely with OrangeTee to develop and execute a new communications strategy that is aligned with their direction moving forward and upcoming plans. We are excited to be on board and look forward to elevating their position and reaching greater heights together.”
The agency has also been reappointed by SMU IIE for a year-long project. As SMU IIE’s PR partner, APRW’s role has been to position SMU IIE as a key voice and changemaker in the startup ecosystem. The agency has focused on building awareness on programmes like Protege Ventures that provide a great platform to gain first hand experience into investing into startups vis–a-vis promoting their global business competition, Lee Kuan Yew Global Business Plan Competition (LKYGBPC), in the media.
“We are thankful for this opportunity, proving the value we bring to the table as a dynamic team of effective communications practitioners who sought to add value to our clients. We are honoured to be re-appointed by SMU IIE, it serves as a great testament and recognition to the work we have done. Our strategic approaches and experience within the start-up sector have helped SMU IIE in driving their capabilities in creating a sound eco-system that enables start-ups to grow their ideas while also fostering entrepreneurial spirit with students,” said Anu Gupta, Director of APRW.
APRW is one of Singapore’s earliest and largest independent integrated communications agencies focusing on public relations and digital marketing. Since 1996, the firm has grown exponentially and built a strong portfolio of clients across diverse areas like government, public affairs, consumer goods and services, education, hospitality, travel and tourism, startups, charities and non-profit, among many others.
The agency is uniquely led by a team of owners-directors who combine keen business acumen with a wealth of experience to design and deliver bespoke communications solutions and successful marketing campaigns for its clients across Asia Pacific. APRW is also an award-winning agency, clinching the title of “Agency of the Year” for Marketing Magazine’s regional PR Awards 2019.
APRW is a member of global communications platform, IPREX, acting as the sole representative for the network in Southeast Asia. The firm opened its first overseas office in Indonesia in 2020.