Bridging Markets: APRW Bolsters Global Brands and Extends Reach for Singapore Businesses in Southeast Asia

Singapore, 15 November 2023 APRW Pte Ltd (APRW), one of Singapore’s earliest and largest integrated communications agencies has recently been appointed as the PR agency for a multitude of clients in various industries. They include Muslim Pro, PUTIEN, ABA Productions, Oona Insurance, Nintendo, and several more.

APRW Empowers Local Business Growth in Indonesia and the Philippines

Joining the agency’s clientele is Oona Insurance, fully owned by Oona Holdings Pte. Ltd., a leading digital general insurance platform backed by Warburg Pincus. With its headquarters in Singapore, the firm currently operates in two markets in the region: Indonesia and The Philippines. In Indonesia, Oona operates through its licensed insurance entity, PT Asuransi Bina Dana Arta, Tbk. Oona Insurance, the new unified brand of these entities, has offered quality products and services since early 2023, serving as a solid foundation for Oona’s expansion across Southeast Asia’s fast-growing insurance market.

APRW has since raised Oona Insurance’s awareness in Indonesia through the launch of their product, Oona’s Smart Flight Delay. APRW will continue to foster stronger relationships for Oona Insurance with the media in Indonesia and increase the awareness of Oona Insurance as the first in mind option for anyone residing in Indonesia looking to purchase travel insurance.

In addition, APRW is also supporting Trehaus, a leading preschool and childcare based in Singapore that provides world-class early childhood education. Inspired by Silicon Valley which is driven by character building and future skills, Trehaus emphasises being the leading establishment of education which enables parents to be involved and to monitor the child’s early years of learning in school. Trehaus’ main goal is to educate children to be not just smart academically, but to also live values of kindness, integrity, and to make a positive impact on the world.

APRW will launch Trehaus in Indonesia and increase awareness of their unique education curriculum and programmes, and how committed they are to bring quality early childhood education to Indonesia.

“Our recent wins in Indonesia are a clear testament towards our commitment to take Singapore companies into Indonesia and vice versa.” said Anu Gupta, Director of APRW who leads the accounts for both Oona Insurance and Trehaus. “There is no better time than now for companies to cross borders and tap on Indonesia’s fast growing, digitally savvy population and vibrant environment, and for Indonesian companies to scale into a market like Singapore and go global. Being a Singaporean firm ourselves who took this plunge a few years ago, and with our sound on-ground understanding of both markets, we are well-positioned to partner our clients in their journey to grow regionally.”

Global Impact, Local Expertise: APRW at the Helm of Public Relations for Brands

APRW has been appointed to drive publicity efforts for the PUTIEN Group of restaurants in Singapore. Founded and headquartered in Singapore, the establishments under the PUTIEN Group include the award-winning PUTIEN that serves authentic Fujian cuisine, and Uncle Fong Hot Pot Restaurant that offers a Chongqing-style hotpot experience. Starting their very first store in Singapore’s Kitchener Road, there are now 20 PUTIEN outlets in Singapore and 101 outlets globally. APRW will be responsible for furthering media relations, publicity strategy and influencer engagement for the PUTIEN Group.

Muslim Pro, the biggest global Muslim lifestyle app with over 150 million downloads, has recently launched Qalbox, an OTT English language streaming service on their app.  With their recently announced position as the number one mobile app from Singapore as well as Southeast Asia in the lifestyle category by cumulative downloads, APRW will continue to support their PR-related services, including strategic planning and PR counsel for campaigns across Singapore, Indonesia and Malaysia.

“We are truly proud and excited to announce the renowned Muslim Pro as our client. Muslim Pro has revolutionised the way Muslims engage with their faith with its recently launched Qalbox streaming service which brings high quality Muslim-friendly content with a diverse selection of acquired and original movies, animation, documentaries, TV shows and more. We look forward to creating a significant impact and bringing Muslim Pro to greater heights regionally!” shared Nurul Rasheed, Associate Director of APRW who leads the account.

ABA Productions, a globally renowned theatre production company, has announced that Madagascar the Musical will be coming to Singapore in January 2024. As the exclusive destination within the region, APRW will work closely with the ABA Productions team to drive ticket sales by increasing public awareness and generating buzz surrounding the upcoming shows.

“We are thrilled to have ABA Productions as our esteemed client and to be part of the excitement leading up to Madagascar the Musical,” said Julie Chiang, Director of APRW. “This phenomenal show has captivated audiences worldwide since its debut, and we are honoured to play a pivotal role in bringing it to Singapore. Together with ABA Productions, we aim to create an unforgettable experience for theatre enthusiasts in the region.” shared Julie Chiang, Director of APRW who leads the account for ABA Productions.

Anime Festival Asia is the largest and most followed J-Culture & ACG (Anime, Comics, and Games) Festival in Southeast Asia. APRW will support the experiential festival’s 15th Anniversary celebrations in Singapore to help drive awareness.

In addition, Southeast Asia’s first Nintendo POP-UP STORE will open in Singapore, starting this November for a limited time period. APRW has been appointed by Avex Asia as the PR agency to raise awareness and drive excitement on the pop-up store in Singapore as a must-see destination of 2023.

“APRW is thrilled to add an element of fun to the year end, with Anime Festival Asia Singapore 2023 and the new Nintendo POP-UP STORE in Singapore. We are privileged to work with industry leaders to bring gaming, entertainment, and popular culture to the region.” shared Wee Ling, Director of APRW who leads both the accounts for Nintendo and Anime Festival Asia.

APRW has also been appointed as the PR agency to support Run for Hope 2023. Organised annually by Four Seasons Hotel Singapore in partnership with the National Cancer Centre Singapore (NCCS), Run for Hope will celebrate 30 years of the longest-running event for cancer awareness and research. APRW will spearhead its PR efforts, working diligently to promote the event, generate excitement, and raise awareness for this meaningful cause.

“For APRW, undertaking PR activities for Run for Hope 2023 is more than a professional endeavour for us; it’s a heartfelt commitment,” said Julie Chiang, Director of APRW. “As an agency committed to making a positive impact, we are honoured to support Run for Hope 2023 and aim to make this year’s run an emblem of strength, support, and resilience for every individual touched by cancer.” shared Julie Chiang, Director of APRW who leads this account.

About APRW  

APRW (formerly known as Asia PR Werkz) is one of Singapore’s earliest and largest independent integrated communications agencies focusing on public relations and digital marketing. Since 1996, the firm has grown exponentially and built a strong portfolio of clients across diverse areas like government, public affairs, consumer goods and services, education, hospitality, travel and tourism, startups, charities and non-profit, among many others. 

The agency is uniquely led by a team of owners-directors who combine keen business acumen with a wealth of experience to design and deliver bespoke communications solutions and successful marketing campaigns for its clients across Asia Pacific. APRW is also an award-winning agency, clinching the title of “Agency of the Year” for Marketing Magazine’s regional PR Awards 2019. APRW is a member of global communications platform, IPREX, acting as the sole representative for the network in Southeast Asia. 

For more information, please visit APRW at   

For media enquiries, please contact:

Mr Preston Song
H/P: 9423 5880

Ms Sharon Soon
H/P: 9002 1580



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