28 August 2026 – The Hungry Ghost Festival is an eerie time, inspiring spooky urban legends and strict taboos. Who is to say the advertising and marketing industry doesn’t have its share of spooky tales too?
In this article, Marketing-Interactive interviewed Singapore advertising and marketing industry experts about eerie encounters they have experienced.
Having worked in the industry for several decades, Mr Miyagi is immune to scary moments. In fact, his scariest encounter was while working on a stroke awareness campaign when …… [read here to find out what could possibly have spooked Mr Miyagi].
About the Author
Benjamin “Mr Miyagi” Lee is Associate Director at APRW with over two decades of experience in strategic communications, content creation, and digital storytelling. He helps organisations develop compelling narratives that strengthen brand reputation and audience engagement.