RedDoorz

RedDoorz is Southeast Asia’s largest multi-brand hospitality and accommodation platform, a technology-driven hospitality company offering affordable accommodation for everyone. With a vision to enable people to travel more and provide affordable and reliable lodging in all major cities and destinations across the region, RedDoorz innovates the hospitality industry by transforming fragmented inventory into branded, standardised accommodation and leveraging its mobile app and digital channels to drive strong consumer demand. The company was founded in 2015 and has grown into a regional powerhouse operating in Indonesia and the Philippines. The company has grown five-fold year-on-year. Currently, RedDoorz has more than 4.4k property partners in all RedDoorz markets.

Strategy and Execution

Regional

Consistently communicate about the growth of business and the potential to scale
Establish RedDoorz as thought leader in the hospitality-tech sector in Southeast Asia

Local (Indonesia)

To highlight the in-country progress and RedDoorz market position beyond Jakarta, in major cities like Bali, Bandung, Surabaya, Medan, etc
Employer branding

Outcome

Our communications efforts have resulted in strong visibility and media traction for RedDoorz across media outlets both in Indonesia and regional.