Singapore, 7 July 2026 – APRW has expanded its entertainment portfolio with a series of new and renewed client appointments, reinforcing the agency’s position as a trusted communications partner for concerts, festivals, and cultural experiences in Singapore.
The agency has been appointed by FriedRice Entertainment as publicity partner for EMPAT Live in Singapore 2026, marking the Singapore debut of one of the region’s most anticipated concert experiences this September. The performance will see four celebrated Malaysian vocal powerhouses, Ziana Zain, Anuar Zain, Ernie Zakrie, and Syamel, share one stage in Singapore for the very first time.
APRW has also been reappointed as the PR agency for the Singapore River Festival, marking its third collaboration with the festival following editions in 2022 and 2025. This year marks a milestone 10th edition for the festival, and APRW will deliver an integrated communications strategy that celebrates the Singapore River’s heritage while positioning the precinct for its next chapter of cultural growth.
Additionally, the agency has continued its longstanding partnership with piano prodigy Mikkel Myer Lee, whom APRW has represented since 2021. Most recently, the agency supported publicity for his third instalment of the Complete Beethoven Sonata Cycle at the Esplanade Concert Hall — a sold-out performance that marked a defining chapter in his artistic journey.
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About the Author
Cho Pei Lin is the Managing Director of APRW and a pioneer in introducing Litigation and Disputes PR to Singapore. She specialises in strategic communications, public affairs, litigation PR, crisis communications, and government relations, advising government agencies, multinational corporations, and non-profit organisations.