AI already drafts press releases, sorts media lists and changes how people find brands. But handling the tasks isn’t the same as telling a story that moves a business forward.
Marketing-Interactive reports that clients now want proof that communications deliver real business results, not just reach, impressions or advertising value equivalency (AVE).
Meanwhile, Singapore’s PR industry is going through a “Genuine Reset”. Agencies are hiring carefully, client expectations aren’t dropping and workforce priorities are changing fast.
So where does that leave PR professionals?
Mr Miyagi, Partner of APRW, believes the answer is storytelling. He predicts that clients will finally understand what being a brand storyteller really means, and that this will raise the bar for every communications professional. In 2027, the people who can tell the story will stand out from the people who only do the tasks.
Is your story ready?
👉 Read Mr Miyagi’s full take: PR in 2027: What will separate the thinkers from the doers? | Marketing-Interactive