Singapore, 19 June 2025 – India is not just a country, it’s a continent disguised as one. With 1.4 billion people, 28 states, 8 union territories, 22 official languages, and hundreds of dialects, India doesn’t function as a single market; it operates like a continent of mini-markets. For international brands, this complexity is both a challenge and a massive opportunity.
As more companies set their sights on India, many quickly realize that traditional global marketing strategies often fall short. India with its complex and dynamic nature demands deeper credibility, cultural connection, and earned trust. In this dynamic, high-stakes environment, public relations (PR) emerges not as a support function but as a core business strategy.
Bloomingdale PRs, one of India’s leading communications consultancies and the India-based partner of the global network for independent communication firms, IPREX, released the white paper “Decoding India: The PR Landscape 2025”. The whitepaper uncovers the political, economic, and cultural forces that shape how stories are received, interpreted, and amplified across India’s diverse regions, outlining why one-size-fits-all messaging falls short and how culturally-intelligent communication can determine the success of a brand’s entry or expansion. Adding to this complexity is India’s young demographic, with over half the population under 30. The fast-shifting social media trends and high expectations make this digitally-native generation not just a consumer base, but a conversation leader, agenda-setter, and cultural critic.
“At IPREX, we believe that understanding business culture is the single biggest
barrier—and opportunity—when entering any new market. That’s why our global network of partners works closely to provide trusted, on-the-ground advice to help clients navigate today’s complex and fast-changing environment. Asia Pacific is a key growth region for IPREX, offering both vast diversity and immense economic potential,” said Anu Gupta, APAC Regional President , IPREX and Director, APRW.
This white paper arms brands with the insights needed not just to show up in India but to stand out. It’s a guide to understanding the unspoken rules of influence, and a roadmap for building lasting credibility in a market where reputation is everything.