Singapore, 23 January 2024 – APRW Pte Ltd (APRW), a prominent local integrated communications agency, announced today its success as the appointed Public Relations agency for KidsFest Singapore 2024. APRW will spearhead the festival’s publicity efforts under the strategic direction of Ms Julie Chiang, Director of APRW.
Joining the agency’s extensive portfolio of clientele, KidsFest! 2024 is set to enchant audiences with four children’s classics at Victoria Theatre this February – ‘We’re Going on a Bear Hunt,’ ‘SPOT’s Birthday Party,’ ‘I Believe in Unicorn,’ and ‘A Very Hungry Caterpillar’. Presented by ABA Productions in Singapore and Hong Kong since 2012, the festival showcases world-class productions that delight its young audiences and their families. The immersive performances bring characters from beloved literary works to life in culturally enriching theatrical showcases that nurture children’s love for literature and language.
Leveraging its expertise, APRW will strategically shape the publicity strategy and messaging for KidsFest! 2024. Furthermore, the agency will partner with influential social media content creators to amplify and drive heightened awareness for the festival.
“We are delighted to be part of the magic that KidsFest brings to families in Singapore. We have been collaborating closely with ABA Productions to develop and execute communication strategies that are aligned with their narrative. We look forward to creating memorable experiences for all,” said Ms Julie Chiang, Director of APRW.
Ms Chiang emphasised APRW’s unwavering commitment to providing exceptional strategic counsel, stating, “Our proven track record includes serving as the PR agency for The Monkey King Chinese Opera production held at the Esplanade Theatres last November. We successfully bridged the production’s rich storytelling and traditional art form with today’s modern audiences. As we embark on this exciting journey with KidsFest, our active engagement in the ongoing Madagascar The Musical reinforces our commitment to delivering impactful and immersive experiences that resonate with diverse audiences in Singapore.”
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APRW (formerly known as Asia PR Werkz) is one of Singapore’s earliest and largest independent integrated communications agencies focusing on public relations and digital marketing. Since 1996, the firm has grown exponentially and built a strong portfolio of clients across diverse areas like government, public affairs, consumer goods and services, education, hospitality, travel and tourism, startups, charities and non-profit, among many others.
The agency is uniquely led by a team of owners-directors who combine keen business acumen with a wealth of experience to design and deliver bespoke communications solutions and successful marketing campaigns for its clients across Asia Pacific. APRW is also an award-winning agency, clinching the title of “Agency of the Year” for Marketing Magazine’s regional PR Awards 2019. APRW is a member of global communications platform, IPREX, acting as the sole representative for the network in Southeast Asia.
For more information, please visit APRW at aprw.asia.
For media enquiries, please contact:
Ms Natalie Ng
H/P: 8382 3662